This ad is hype and glamourous. we can find main aspects of the luxury.

Luxury advertising use celebrities to promote their products. Fashion houses have many muses, there are actresses and everyboby knows these women. There are : Monica Belluci, Charlize Theron, Scarlett Johansson….

Fashion houses offer a lot of products. In fact, fashion houses diversify their activities. There are make-up, perfume, shoes, leather goods and clothes.

The aim of luxury marketing is to provoke a desire. It doesn’t wait the expectations and the needs of customers.

I begin with a presentation of luxury marketing with a quotation: Mandeville said that the luxury is something not necessary. The luxury is something you can consider superfluous and useless. But the common sens means splendour and refinement in life’s style.

Luxury sector is defined by 3 aspects :

• brand’s visiblity
• cultural reference
• quality and achieve

Luxury is the second economic sector in France. The target has become accessible for new customers.

Luxury marketing is a specific marketing.

So I would like to show you the aspects of this marketing.

Welcome to my blog!!!

I’m really happy to introduce you my topic’s choice. My blog is about luxury marketing. I chose this subject because I would like to work in luxury company. I think luxury advertising is very interesting, because ads are very sophisticated.

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